Tackling Fan Engagement with Rugby Using Tech

July 1, 2025

Major League Rugby (MLR) is rapidly expanding across the U.S., but despite its growing popularity, individual teams lacked a unified way to engage fans or gather meaningful data. Without a digital presence tailored to fan behavior, teams were missing critical opportunities to build loyalty, drive interaction, and understand their audience.

Envorso stepped in to develop custom mobile applications for several MLR teams, packed with fan-focused features like game schedules, rosters, team news, social media feeds, and more. The apps went beyond the basics, offering real-time match commentary, personalized push notifications, and newsletter subscriptions to create a more immersive and exclusive fan experience. Built-in analytics tools also allowed teams to automate data collection and uncover valuable insights about their user base.

The impact was immediate. App usage grew 5x, reaching nearly 1,000 weekly active users, and several other teams across MLR expressed interest in adopting the platform. With a direct digital connection to their fans and real-time access to user demographics, teams now had the tools to strengthen community and drive smarter engagement strategies.

“Envorso’s app brought our fans closer than ever with live scores, custom alerts, social feeds, all in one sleek platform. Engagement exploded almost overnight."

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