June2023

EV Motorcycle Startup Shows How Culture Drives Marketplace

The history books of the automotive industry contain whole chapters of cultural gaffes. The myth in these legends, though, is that such egregious errors always cost corporations billions when, in […]

3 Issues For Electrification That Few Auto Companies Are Discussing

Regardless of the strong opinions about whether the automotive market will convert entirely to electric vehicles or hybrids, there seems to be some unanimity about the existence of obstacles to […]

Project Mismanagement: What To Do With The Brute Force Auto Executives

Regular readers – maybe those who have clicked the “Follow” button (hint, hint) — know the basic structure of my articles: a leading statement, followed by supporting data and links, […]

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