Renault

Avatar For Your Car: Renault To Experiment With In-Vehicle Interfaces

Imagine a face or personality informing the driver of an impending pedestrian crossing or a newly identified route. The avatar might be cartoonish like a talking logo or eventually more […]

Three Reasons Why The Best Use For Electrification Has Been The Slowest

Two types of vehicles – the passenger cars and the long-haul trucks – suffer from some of the same trepidation for switching to electric vehicles. For example, the starting point, […]

Upcoming Differentiator: Car Companies Who Unlock The “Key” Of KPIs

An anonymous, exasperated executive from a car manufacturer recently squirmed during an off-the-record interview when asked about his company’s intentions to address ongoing quality issues. He referenced the internal desire […]

The Three Legends (Or Lies) Of Electric Vehicles

In the star-studded 1962 blockbuster “The Man Who Shot Liberty Valance,” a minor character ironically finishes the film with the most iconic-yet-frequently-misquoted line, “When the legend becomes fact, print the […]

Auto Executive: “AI Will Be Used For More Than Just The Products”

With the wide readership that this forum provides, feedback on articles comes in many forms: explicit compliments, constructive criticisms and a wealth of social media comments (as well as hopefully […]

Auto Recalls Way Down In 2023 And Mercedes Knows Why

In early 2018, AlixPartners released a study that 2017 recalls costs in North America alone exceeded $20B annually. That only went northward thereafter in 2019 and 2020 with 24% and 32% […]

EV Motorcycle Startup Shows How Culture Drives Marketplace

The history books of the automotive industry contain whole chapters of cultural gaffes. The myth in these legends, though, is that such egregious errors always cost corporations billions when, in […]

3 Issues For Electrification That Few Auto Companies Are Discussing

Regardless of the strong opinions about whether the automotive market will convert entirely to electric vehicles or hybrids, there seems to be some unanimity about the existence of obstacles to […]

Project Mismanagement: What To Do With The Brute Force Auto Executives

Regular readers – maybe those who have clicked the “Follow” button (hint, hint) — know the basic structure of my articles: a leading statement, followed by supporting data and links, […]

Artificial Intelligence: Why Auto Companies Are Redesigning Cars And Suppliers

To have not heard of Chat GPT, Google’s Bard, etc., you must be living under a technological rock. Each such powerful Artificial Intelligence (AI) agent has splashed the news with […]

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